Home  /  Publications  /  No. 065

BUSINESS·28 APR 2023·3 min read

Which Financial Help Do You Need?

Four different jobs get sold under similar names, and businesses routinely buy the wrong one. Here is what each does.

Position as at August 2026

Bookkeeper

Records what happened. Posts transactions, reconciles banks, maintains the ledger, prepares VAT returns.

You need this if your books are not current. Nothing else on this list works without it, and most businesses that think they need strategic advice actually need this first.

Accountant

Turns the ledger into financial statements and handles compliance. Year end accounts, tax computations and returns, and the technical decisions underneath both.

You need this if your books are current but your compliance and reporting are not handled properly.

Auditor

Gives an independent opinion on your statements for outside readers.

You need this because a free zone, bank or shareholder requires it. Not because you want to know something. And your auditor cannot be the firm that keeps your books, or the independence is gone.

CFO, or part-time finance director

Uses the numbers to make decisions. Pricing, funding, cash flow planning, investment appraisal, what to stop doing.

You need this when the numbers are reliable and you do not know what to do with them. Buying it before the books are reliable produces confident advice built on bad data.

The order that matters

Reliable books, then compliance, then advice.

Businesses often buy in reverse. They engage an advisor because performance is disappointing, and the advisor spends the first three months discovering the numbers cannot be trusted.

What good advice looks like

It changes a decision.

If you finish a session with a report and no decision, you bought a document. Advice that does not alter what you do next was not advice.

It should also tell you things you do not want to hear. An advisor who agrees with you consistently is being paid to agree.

What to ask before engaging anyone

What specifically will you do, and what will I have at the end of it? Who does the work, and who covers for them?
Do you also audit clients whose books you keep?
What will you need from me, and how often?

That last one matters. Advice arrangements fail more often because the client did not supply information than because the advisor was wrong.

The honest position on cost

Bookkeeping is the cheapest and has the highest return, because everything depends on it and it prevents the expensive problems.

Advisory is the most expensive and has the widest range of outcomes, from transformative to worthless, depending almost entirely on whether the underlying data was any good.

Spend in the order above.

Where we fit

We do bookkeeping, accounts, tax and audit. Where we audit you, we will not keep your books. Tell us the problem and we will tell you which of the four you actually need.

Have a question on this?

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