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Even cuts are the worst method. Removing 10% across the board removes 10% of what works alongside 10% of what does not, because waste is never evenly distributed.
Position as at August 2026
Here is a method that finds the waste.
Export twelve months of payments. Group by payee. Sort by total, descending.
Most businesses have never looked at this list. It takes twenty minutes to produce and it is where the savings are.
What does this buy? If nobody can answer, that is the answer.
When was it last negotiated? Suppliers do not reduce a price nobody questions. Anything unchanged for three years is a candidate.
What happens if it stops? Some answers are immediate and severe. Some are nothing at all.
The nothings are your savings.
Subscriptions and licences. Per-user software where the user count never came down after people left. Tools nobody uses. Duplicated capability across two systems.
Services on old rates. Contracts that auto-renew at a price agreed years ago.
Reports and activity nobody consumes. Work produced monthly because it always has been.
Duplicate payments. Same supplier, same amount, close dates. Rare and worth checking.
Ask how long it would take to rebuild before you cut it.
Marketing spend restarts in a week. Experienced staff, customer relationships and reputation take years. Both look like large lines on the same page, and the second category gets cut first because it is large, not because it is wasteful.
Compare your prices today to three years ago, and your costs over the same period.
If prices moved less than costs, your margin problem is on the revenue side and no amount of cost cutting fixes it.
Businesses reach for cuts because they feel controllable and pricing feels risky. The arithmetic often favours the price rise.
A service line looks unprofitable because it carries a share of rent and admin.
Close it and those costs do not disappear. They move to the remaining lines, which now look worse.
Only count costs that genuinely go away.
The most expensive decision to get wrong, in both directions.
Calculate what the role actually produces, not what it costs. And calculate what rebuilding it would take, including the recruitment time and the months to competence.
If you do cut, do it once and properly. Repeated small rounds damage the people who remain more than a single larger decision does.
Not a percentage. A list of specific things stopped, each with a reason, and a total.
If the output is "we reduced costs by 12%" with no list, the cut was even and you have removed capability alongside waste.
Most businesses start at step 5.
We run step 1 and 2 as part of management reporting, and it frequently pays for itself in the first month.
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