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Growth is easier to start than to sustain. The things that break do so in a predictable order, and knowing the order lets you fix them before they fail.
Position as at August 2026
Always first.
You pay for staff, stock and delivery before the customer pays you. Every additional job widens the gap, and they are all open at once.
The fix: calculate the cash gap per job, multiply by planned volume, and arrange funding before you need it. In order of cost, that is customer deposits, supplier terms, then a facility.
You are still approving every payment, holding every client relationship and answering every question.
At some point the business runs at the speed of your attention, and no amount of extra revenue moves past that.
The fix: move approvals to a threshold. Move relationships to named people. Document the three processes that must continue. This takes months, so start it before it binds.
A process built for six people is still running at twenty.
Nobody redesigned it. The approval limit set three years ago has not moved. The person who used to do one job now does three, including two that should not sit together.
The fix: write down who can initiate, approve and record for each money flow. Any name appearing twice on one row is where your exposure is.
Month end takes two weeks. Reports arrive too late to act on. Nobody can say what margin was last month.
Growth hides this because revenue rising feels like everything working.
The fix: monthly bank reconciliation and a close by the tenth. Nothing else in management reporting works without it.
The quiet one, and the most dangerous.
Prices set when you were smaller. Costs that grew with scale. New customers won on discounts that became normal.
Revenue rises, margin falls, and the business gets busier and less profitable at the same time.
The fix: gross margin by month, watched. If it moved, know why in one sentence.
Cash gap and funding position.
Gross margin against six months ago.
Customer concentration.
Who can initiate, approve and record each money flow.
How long month end takes.
Five checks, quarterly. They catch all five failures above while they are still cheap.
Work below the cost of serving it makes the cash position worse in proportion to how much you win.
Before scaling anything, calculate its margin after direct costs. Businesses routinely scale the line that was easiest to sell rather than the one that makes money.
We produce the cash gap, margin by line and customer analysis. Send your management accounts and the growth plan.
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